Drafting content takes a maximum of 24 hours.
Translation takes a maximum of 48 hours.
Online coverage takes 48 hours.
Full coverage will be rolled out over 2 weeks from the release date to fulfill the promised reach.
You’ll receive three types of reports to keep you fully informed:
Daily Coverage Report: A summary of coverage achieved each day.
Daily Coverage Plan Update: A daily plan showing upcoming coverage activity, sent via email and WhatsApp by 11 AM.
End-of-Month (EOM) Report: A comprehensive report at the end of the month summarizing performance and key metrics.
Reports include the following key performance indicators:
Ad Value: Estimated cost of equivalent ad space.
PR Value: Estimated value of earned media coverage.
Sentiment Analysis: A breakdown of positive, neutral, and negative coverage.
Digital Metrics: Engagement and reach across online platforms (views, clicks, shares, etc.).
We will verify the error with you and request a correction or reprint. However, we are not responsible for errors made by the client and cannot republish the same content.
Media usually prefers 1 image, and no more than 2 should be shared per press release.
Images should be in landscape format or profile shots (headshots).
Please do not include:
Product-only images
AI-generated images
Heavily branded visuals
Use editorial-style images featuring people, events, or action shots that tell a story. These are more engaging and media-friendly.
Yes, editors have the right to make content changes. They can make content changers within the framework of the story, information can be added only as a value addition to the original story
No, editors will not share exclusive interview articles before publication.
Based on the news value. High national news value gets published sooner. Low-priority news may take up to two weeks.
Submit content by 11 AM on Wednesday to target Sunday publications.
Send content by 10:30 AM daily to allow 30 minutes for dissemination, targeting a 11 AM release.